Search Engine Optimization

We will improve the visibility of your website on Google, increase traffic and conversions, attract new customers, and enhance the positive perception of your brand. We will also take care of the technical and visual condition of your website. With us, your offer will reach thousands of people using Google every day.

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What is SEO, and who can benefit from it?

Search engine optimization (SEO)

SEO is the process of improving the visibility of a website in search engine results. It involves optimizing the content and structure of the site to make it more attractive to search engine algorithms, which increases its chances of ranking higher in search results.

Is SEO suitable for your industry?

Not every industry can benefit from SEO equally. In some fields, competition is so high that achieving top positions in search results can be extremely difficult and costly. Therefore, it’s worth conducting a market and competition analysis to assess the potential benefits of investing in SEO.

Benefits of SEO for local businesses

Local businesses can gain a significant advantage through SEO, as optimization for local search results helps attract customers from a specific area. Thanks to SEO, your company can be more visible to people looking for services in your vicinity.

SEO as part of a marketing strategy

SEO is just one element of an effective online marketing strategy. Combining SEO with other tools, such as content marketing, social media, or paid advertising, can bring even better results. It’s worth treating SEO as an integral part of a broader action plan.

Why is it worth optimizing your website?

Optimizing your website allows you to reach a larger number of potential customers, significantly increasing the reach of your offer. The SEO process involves improving various aspects of the site, such as loading speed, responsiveness, and content quality, which increases user trust and improves conversions. By analyzing the competition and market, you will better understand customer needs, and the generated organic traffic helps reduce marketing costs.

Increased reach of services and products

Improving the overall state of the entire site

Better market and competition analysis

Long-term marketing effects

Building trust and credibility

Optimization of marketing costs

Check how much it costs to optimize your website

Modern websites and effective internet marketing

Search Engine Optimization pricing

Starter

from 500 €

Small service website

Standard

from 800 €

Service website/small shop

Premium

from 1500 €

Large service website/e-commerce

Testimonials

What our clients say

Why should we be the ones to optimize your website?

Why our SEO methods are effective

1. Clear collaboration principles

We inform you about the plan at every stage of implementation so that you know what to expect. We do not require long-term contracts or several-month notice periods. Our rules are clear and transparent.

2. Delivering results

We focus on achieving specific results. We regularly monitor and analyze the effectiveness of our actions, providing progress reports. Our goal is to increase your website’s visibility and significantly improve conversion rates.

3. Improving the entire website

SEO is not just about improving search engine rankings, but also about comprehensive enhancement of your website. We increase loading speed, improve responsiveness, and ensure high content quality, which translates into a better user experience.

4. Professional technical support

We offer technical support at every stage of collaboration. Our specialists are available to solve any technical problems and provide advice on website optimization. With us, you can count on professional help in any situation.

5. Flexibility and customization

We treat each project individually, tailoring our actions to the specific needs and goals of your company. We are flexible and open to your suggestions to achieve the best possible results.

Frequently Asked Questions

SEO Optimization

Website optimization is a comprehensive process that involves many different actions aimed at improving the visibility of a website in search engine results. Our SEO process starts with a technical audit, during which we analyze the site structure, identify errors such as incorrect internal and external links, 404 errors, duplicate content, and optimize metadata, URL structure, page load speed, and security.

As part of SEO activities, we also conduct Google Analytics analysis to understand site traffic, user acquisition sources, and user behavior. This allows us to adjust the SEO strategy to increase conversions and improve site efficiency. Google Search Console analysis helps us monitor the site’s indexing by Google, identify indexing errors, and analyze organic traffic and the phrases for which the site is found.

We regularly publish posts on external blogs and the company blog, which increases the site’s authority and visibility. Monthly SEO reports include a detailed discussion of progress and recommendations for further actions. We also optimize category descriptions to make them more attractive to search engines and users.

We conduct a competitor analysis to understand what strategies others in the industry are using and adjust our actions so that your site can better compete in search results. We work on gaining positive product reviews, which influence customer trust and purchasing decisions.

We regularly conduct keyword analysis to select those that will bring the most profit and expand the keyword base by creating new subpages and expanding content. Page speed optimization is also a key element that we constantly monitor and improve to provide users with the best possible experience.

SEO can benefit almost any industry. Companies in the e-commerce sector, local stores, restaurants, hotels, medical services, law firms, construction companies, and many others can gain from better visibility in search engines. Whether you run a small local business or a large company, SEO helps attract more customers and increase sales. However, it can be particularly effective for industries where online competition is high, and customers often use search engines to find products and services.

Entering the SEO field, especially in the e-commerce industry, can be challenging for several reasons. High competition is one of the main difficulties, as many online stores compete for top positions in search results. The technical optimization of large e-commerce sites can be complex and time-consuming, requiring a thorough audit and continuous improvement of site structure, metadata, and loading speed.

Another challenge is creating unique and valuable content. Online stores often have hundreds or thousands of products, making it difficult to create original descriptions and avoid duplicate content. Link building requires time, strategy, and money to acquire valuable and natural backlinks.

Changing Google algorithms is another factor that can make entering the SEO field difficult. Companies need to stay up-to-date with algorithm updates and adjust their SEO strategies to maintain or improve search rankings.

  • Competition: In highly competitive industries, achieving high search rankings is more difficult. Companies need to invest more time and resources in SEO to outpace the competition.
  • Keywords: Choosing the right keywords is crucial. Industries with a wide range of products or services may have more diverse and competitive keywords. A well-conducted keyword analysis helps focus on phrases that yield the best results.
  • Content: High-quality, unique content is key to effective SEO. Industries that regularly publish valuable content, such as blogs, articles, or product descriptions, can quickly improve their search visibility.
  • Technical optimization: Websites must be well-optimized technically. This includes load speed, responsiveness, URL structure, metadata, and site security. Industries with large websites, such as e-commerce, need to pay particular attention to these aspects.
  • Link building: Acquiring valuable backlinks is an important element of SEO. Industries that effectively build links increase their authority in the eyes of search engines, leading to better positions.
  • Algorithm changes: Industries need to stay current with search engine algorithm changes, such as those from Google. Quickly adapting to new guidelines and optimizing the site accordingly affects maintaining high rankings.
  • Local SEO: For local businesses, optimizing the site for local search results is crucial. Industries that effectively use local SEO can better reach customers in their area.
  • Analysis and reporting: Regularly monitoring results and adjusting SEO strategies based on analyses is key. Industries that invest in data analysis can better respond to changes and optimize their actions.

Estimated SEO prices in our company start from €300 per month for small service sites and can go up to €800 per month for large online stores. The pricing depends on several factors: competition in your industry, the number of keywords, the technical condition of your site, and the number of needed links and content. Each project is individually analyzed to tailor the SEO strategy to your needs.

SEO is like tending a garden. It’s not enough to plant the plants once – you need to water, prune, and fertilize them regularly to keep them healthy and beautiful. Similarly, with SEO: a one-time site optimization is just the beginning. Search engine algorithms constantly change, competition doesn’t sleep, and search trends evolve. Therefore, to keep your site at the top of the rankings, it needs continuous care and regular optimization actions.

Local SEO focuses on increasing your company’s visibility in search results for a specific region. It includes optimizing the Google My Business profile, adding local keywords, and gaining reviews from local customers. This is ideal for businesses that serve customers in a specific location, such as restaurants or local services.

General SEO aims to improve site visibility on a broader scale without geographic restrictions. It focuses on content optimization, link building, and overall site structure to attract users from across the country or even the world. This is suitable for e-commerce companies or those offering online services.

Website optimization brings numerous benefits. It improves visibility in search results, leading to more visits. It increases organic traffic, which is free and more valuable than paid ads. SEO optimization improves content quality and site structure, leading to higher conversion rates. It also builds trust and credibility, as users tend to trust high-ranking sites. SEO effects are long-term, ensuring a continuous flow of traffic and lower marketing costs.

Yes, SEO has some drawbacks and risks. First, the results are not immediate. The optimization process can take months before you see significant effects, requiring patience and long-term commitment.

Secondly, search engine algorithms constantly change. Google regularly updates its algorithms, which can affect your site’s rankings. This means that even a well-optimized site can suddenly lose position if it is not continuously adjusted.

Thirdly, high competition. In some industries, competition is so high that achieving high rankings in search results can be difficult and costly.

Fourthly, there is a risk of penalties from Google. If you engage in unethical SEO practices, such as buying links or excessive keyword stuffing, Google can penalize your site, negatively affecting its visibility.

SEO results typically take from a few months to half a year to appear. Initial effects may be visible after 3 months, but full benefits are often seen after 6-12 months. It all depends on the competition and the initial state of your site.

Several factors affect the cost of SEO: competition in your industry, keyword choice, site size and technical condition, and the number of needed links and content. The higher the competition and the more complex the site, the higher the costs.

Organic results are those that appear naturally in the search engine due to SEO optimization. They are free and result from properly adjusting site content and structure to search engine algorithms. They build trust because users often consider them more credible.

Paid ads (Ads) appear at the top and bottom of search results pages. Companies pay for their display, and the fee is charged per click (CPC). They provide immediate results but stop displaying when the budget runs out.

We use various tools for SEO to help analyze and optimize results. Screamingfrog checks the technical aspects of the site, Google Search Console (GSC) monitors indexing and errors, and Google Analytics analyzes traffic and user behavior. Chat GPT can support the creation of valuable content. Tools like Ahrefs, Semrush, and Majestic help analyze backlinks and competition. KWfinder is great for keyword research, and Woorank evaluates the overall SEO health of the site. These tools together help effectively improve site visibility in search results.

No, SEO works on more than just Google. Although Google is the most popular search engine, SEO principles also help in other search engines like Bing, Yahoo, and DuckDuckGo. Basic optimization principles such as good content, backlinks, and proper site structure are important for all search engines. However, most traffic comes from Google, so the focus is often there.

Would you like to discuss the optimization of your website?

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Leave your contact details and we will contact you. If you want to do it yourself, call +48 782 244 208 or +48 792 351 155